One EU owner
Headquarters has one market-development counterpart coordinating evidence, priorities and execution.
OUTSOURCED EU MARKET DEVELOPMENT
Your European market-development team, before you build one.
Once a product has earned entry, BOHI operates the market-development layer between your headquarters and Europe. We sequence markets, govern activation and keep performance, inventory and strategic decisions connected.
See scope & price ↓01 / THE DECISION
Can we develop Europe without immediately hiring a permanent EU team?
Yes. BOHI provides a defined external market-development capability after proof. It gives headquarters one accountable European operating partner while the business learns which markets, channels and roles deserve permanent investment.
02 / WHAT THE WORK CREATES
An answer your team can act on.
Sequenced expansion
New countries and channels are activated from evidence, not because Europe is treated as one homogeneous market.
Visible decisions
Performance, inventory, channel and partner signals are reported in the same operating rhythm.
03 / HOW IT WORKS
Evidence moves the work forward.
- 01
Set the operating agenda
Translate proof into market priorities, targets, constraints, responsibilities and a six-month development plan.
- 02
Develop the market
Coordinate local positioning, channel activity, partners and campaigns against agreed commercial gates.
- 03
Govern expansion
Report performance and recommend where to scale, revise, pause or build permanent internal capability.
04 / SCOPE & TRANSPARENT PRICING
From €7,500 / month
Typically a six-month minimum after proof
Brands with validated EU potential or an existing European presence that need accountable local development without assembling a full internal market, channel and campaign team first.
INCLUDED
- EU market sequencing and activation roadmap
- Local positioning and campaign governance
- Channel and partner development support
- Market performance and inventory decision reporting
- Cross-functional coordination with approved specialists
- Scale, pause and internalisation recommendations
New-market activation starts from €8,500 per market; multi-market programmes start from €25,000. Media, inventory, fulfilment, travel and approved third-party costs remain separate. Scope does not imply legal representation or guaranteed distribution.
05 / PRACTICAL QUESTIONS
Before you commit to Europe.
Is BOHI a distributor?+
Not by default. BOHI is the market-development layer. Distribution, import, representation and retail relationships are defined separately where the validated route requires them.
Do we need to complete BOHI validation first?+
The service starts after credible proof. Existing third-party or internal evidence can be reviewed; a brand does not need to repeat work that already meets the decision standard.
Can BOHI cover several EU markets?+
Yes, but markets are sequenced. Each activation receives a defined scope so local economics, channels and evidence are not blurred into a generic Europe-wide programme.
When should we hire our own EU team?+
When validated demand, operating volume and role clarity justify fixed internal capability. BOHI can help identify which functions should be internalised and which remain variable or specialist.
THE SMALLEST CREDIBLE NEXT STEP
Tell us what you are considering bringing to Europe.
We will identify the relevant entry point, the visible starting price and what evidence is needed before activation.
Start an entry assessment ↗